The import/export functionality within the system is structured in two distinct ways to simplify campaign management and accelerate project deployment. The Imports / Exports section in the top menu is designed to allow the bulk import or export of essential structures required before creating promotions—such as promotion templates, categories, parameters, data sets, and more. This area is typically used when setting up a new project to upload foundational data into the system and supports both .xlsx and .csv file formats. This enables rapid integration of predefined promotion configurations into the platform.

Additionally, the Bulk Actions > Import / Export feature located on the Promotions page is provided for managing promotions that have already been created and are in use. From this section, existing promotions can be exported, modified as needed, and re-imported into the system, or new promotions can be imported in bulk. This process applies only to active or historical promotions and allows for efficient bulk management of campaign details.